We are looking into the future of the e-commerce industry. Online sales will increase due to artificial intelligence instead of staying longer at work. Thanks to various innovations, shipments will begin to provide us with robots, and at the same time, thanks to technology, we are going to come back to close relationships with brands.
Automation of marketing turned out to be such an efficient tool that today it is to be applied to the entire purchasing process. From contact with the brand, through the virtual cash flow with a full basket to becoming a brand ambassador. The huge amounts of data collected about each of the buyers allows to surround the customer with a series of stimuli that he will not be able to resist. Interestingly, despite the increasing computing power of computers, e-shopping does not resemble a trip to the science fiction world. On the contrary, properly configured bots try to reflect the behaviors known from small stores. In other words, places where the seller was slowly gaining more and more trust so he can gather further information about us. Thanks to AI now also a website will tell us, for example, that you can buy favourite strawberries. Or rather, it will just make sure ale you willing to get 2 kg and delivery a 6pm a usually. But this "conversation" is also in question, because before we think about visiting the store, a smart fridge or a blender will remind us about strawberries (this one will suggest that you buy your favorite wine).
Today's e-commerce companies have no choice but to face competition. They have to invest in analytical systems and process automation. At the other extreme are specialized e-shops, which have built their brand around the knowledge of a specific person, eg a perfect craftsman or dietitian. They offer, so desirable, high quality content and personal relationship. However, they will also reach for AI solutions when they touch the glass ceiling of a particular person's performance (if they obviously want to develop and increase their turnover).
The virtual reality was to become the driving force behind the growth of e-commerce sales. The possibility of perfect reproduction of visits in the store has not yet become a magnet thanks to which the AR goggles came to every house. Soon, however, this will probably happen, but the most promising trend has been the voice commands. Especially for the younger generation, this way of browsing online content and shopping is as natural as clicking the mouse for the previous generation.
Yesterday the obligatory starting point for design was the mobile first principle and care for the user experience. Intuitive navigation and convenience will still be in the foreground only, that soon they will mean adaptation to the response to the voice and gestures.
The vision of drones landing under the door with delivery is the best illustration of expectations of expected changes. Reality, however, deviates significantly from this vision. Of course, deliveries made by drones are already at the pre-implementation stage. but it is still a long way to their widespread use. It is much more likely that the package will be provided by ... a robot. The German post already tests autonomous helpers of postmen who help in the transport of heavy shipments. And it is possible that we will soon be shopping, going to an autonomous car with a parcel locker waiting for us. If we have more confidence in modern solutions, purchased products can be delivered to the trunk of our car. This is not the future, just one of the options available in the new car manufacturer from Sweden.
Many concerns are the concentration of e-commerce through the largest shopping platforms. Analyzing whether it is worth investing in your own e-commerce since Amazon has a decisive position, it is worth remembering a few facts. Online sales are still just over 10% of sales in general. In addition, more than half of e-commerce is b2b transactions. So there is still a huge number of customers to manage. The more so because the number of customers is growing rapidly thanks to the increase in the wealth of clients from India, China and Africa.
The key to acquiring the customer is valuable content and the largest number of places where the customer meets the brand. Global players are able to prepare a customer journey based on hard data and hire an influencer army. At the same time, however, small businesses are able to effectively fight for interest while preparing engaging content. Especially in video format combining the information, guide and entertainment functions.
This is the most important guideline to be followed by the industry in the near future. E-store is not to be a place where we meet your shopping needs. Its role is now being an electronic concierge. Helper looking for perfectly matched products for us, who are able to talk about them, take care of payment and organize just in time delivery. In addition, this helper must be trustworthy, discreetly seek our attention and be available at any time and on any device.
It must be emphasized that modern solutions should also be friendly to sellers. The huge demands of customers do not have to mean the ever-increasing involvement of employees. A well-designed e-store engine along with analytics and marketing support services significantly increases turnover. That's why during Cartalo design we put so much emphasis on the convenience of use by customers and sellers. We follow every new trend closely and make sure that our system is ready for the future.